Recently, it was learned that the UEFA Euro 2024 kicked off this month, attracting much attention from Chinese football fans. Many bars and restaurants in Liuzhou have become gathering places for fans to watch the matches. Not only have online and on-site night consumption witnessed a small peak, but also the football-related consumer market has heated up.

It is reported that the UEFA Euro matches are generally held in the early morning Beijing time, so many businesses have adjusted their operating hours to provide consumers with a better viewing experience. Many businesses have also introduced promotional packages for the event, attracting a large number of consumers. In addition, according to data from Meituan Takeaway, since the opening of the UEFA Euro, the growth rate of takeaway dishes related to the UEFA Euro in Liuzhou has increased by 9 times month on month, and the search volume of the keyword "UEFA Euro" has increased by 5 times month on month. Among them, barbecue, fried chicken, sushi, and crayfish are the most popular takeaway orders for Liuzhou’s people during the UEFA Euro. The peak period for takeaway orders is from 22:00 to 24:00 every day. People born in the 1980s and 1990s are the main consumers of takeaway orders while watching the UEFA Euro.